Tesla (TSLA) shares were nearly 2% higher on Thursday ahead of the long-awaited launch of its electric pickup truck ‘Cybertruck’ Thursday in Los Angeles near SpaceX rocket factory. CEO Elon Musk revealed the launch date earlier this month.

On Wednesday, Wedbush analyst Daniel Ives said in a note investors will be looking for when the Cybertruck will be part of its lineup and its cost structure, expecting its base price to be about $50,000, as Musk has indicated, and to be less expensive than rival Rivian’s RIT electric pickup, which starts at $69,000.

Tesla currently sells Model S and Model 3 sedans and Model X sport utility vehicles.